Introduction

The AI Augmented Digital Marketing & SEO course equips participants with employable skills and hands-on practice in designing and executing digital marketing campaigns enhanced through AI-powered tools and automation. Trainees gain an in-depth understanding of the online customer journey, business strategy development, SEO principles, AI-assisted content creation, and practical digital marketing techniques. The program emphasizes both conventional and unconventional marketing approaches, enabling participants to implement campaigns across multiple channels while solving real-world business challenges using modern AI technologies.

Objectives and Expectations

Course Objectives

• Provide hands-on experience in digital marketing, SEO strategies, and AI-powered marketing tools
• Develop skills to design effective campaigns, analyze market trends, and optimize online presence using AI-assisted insights
• Enable participants to identify emerging business opportunities and implement innovative marketing solutions through automation and smart technologies
• Equip trainees with entrepreneurial skills to launch their own digital marketing services, agencies, or online businesses
• Develop expertise in AI-assisted content generation, campaign optimization, and marketing analytics
• Impart soft skills including communication, personal grooming, workplace ethics, and professional conduct

Main Expectations

• Delivered in a market-centric, hands-on manner, enabling trainees to earn through wage or self-employment
• Instructors will assess trainee strengths and weaknesses to prepare them for market roles
• Practical tasks, campaigns, and AI-powered projects are tracked for performance evaluation
• Job Search & Entrepreneurial Skills module included to guide local and international employment opportunities
• Work Place Ethics module included to instill professionalism and civic responsibilities

Entry-Level of Trainees

• Minimum qualification: Intermediate or equivalent
• Basic understanding of computer systems and internet usage
• Familiarity with social media and digital platforms
• Interest in digital marketing, content creation, or online business growth

Learning Outcomes of the Course

Knowledge Proficiency Details

• Understanding of digital marketing fundamentals, SEO concepts, and AI-enhanced marketing strategies
• Knowledge of social media marketing, content strategy, campaign analytics, and marketing automation tools
• Understanding of website optimization, search engine algorithms, paid advertising, and AI-powered SEO solutions
• Understanding of AI tools for content generation, audience targeting, and campaign performance enhancement

Skills Proficiency Details

• Hands-on experience in SEO, keyword research, and website optimization
• Ability to run campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and YouTube
• Practical skills in AI-assisted content creation, marketing automation, and analytics reporting
• Ability to analyze web traffic, audience behavior, and optimize campaigns for maximum ROI
• Experience using AI tools for content writing, ad copy creation, SEO research, and campaign planning

AI Tools Covered

• ChatGPT for content writing & marketing strategy
• Canva AI for marketing creatives
• Google Gemini for research & planning
• Perplexity AI for SEO research
• Meta AI Tools for ad optimization
• AI SEO Tools for keyword research and website optimization

Companies Offering Jobs in the Respective Trade

• Freelancing Platforms: Upwork, Fiverr
• Digital Marketing Agencies
• E-commerce Agencies
• Big Retail Businesses
• B2B Companies
• Startups & SaaS Companies
• Content Creators: YouTube, Instagram, TikTok

Job Opportunities

Graduates can pursue careers such as:

• Digital Marketing Expert
• SEO Specialist
• Social Media Manager
• Performance Marketing Executive
• E-commerce Marketing Expert
• Content Marketing Specialist
• Freelance Digital Marketer

Course Execution Plan

Total Duration: 3 Months
Class Hours: 4 Hours per Day
Theory: 20% | Practical: 80%
Weekly Hours: 20 Hours
Total Contact Hours: 260 Hours