Introduction

The Digital Marketing & SEO course equips participants with employable skills and hands-on practice in designing and executing digital marketing campaigns. Trainees gain an in-depth understanding of the online customer journey, business strategy development, SEO principles, and practical digital marketing techniques. The program emphasizes both conventional and unconventional marketing approaches, enabling participants to implement campaigns across multiple channels while addressing real-world challenges.

Objectives and Expectations

• Provide hands-on experience in digital marketing and SEO strategies
• Develop skills to design effective campaigns, analyze market trends, and optimize online presence
• Enable participants to identify emerging business opportunities and implement innovative marketing solutions
• Equip trainees with entrepreneurial skills to launch their own digital services or businesses
• Impart soft skills including communication, personal grooming, and workplace ethics

Main Expectations:

• Delivered in a market-centric, hands-on manner, enabling trainees to earn through wage or self-employment
• Instructors will assess trainee strengths and weaknesses to prepare them for market roles
• Practical tasks and projects are tracked for performance evaluation
• Job Search & Entrepreneurial Skills module included to guide local and international employment opportunities
• Work Place Ethics module included to instill professionalism and civic responsibilities

Entry-level of Trainees

• Minimum qualification: Intermediate or equivalent
• Basic understanding of computer systems and internet usage
• Familiarity with social media and digital platforms

Learning Outcomes of the Course

Knowledge Proficiency Details

• Understanding of digital marketing fundamentals and SEO concepts
• Knowledge of social media marketing, content strategy, and campaign analytics
• Understanding of website optimization, search engine algorithms, and paid advertising

Skills Proficiency Details

• Hands-on experience in SEO, keyword research, and website optimization
• Ability to run campaigns on platforms such as Google Ads, Facebook Ads, and Instagram
• Practical skills in content creation, marketing automation, and analytics reporting
• Ability to analyze web traffic and optimize campaigns for maximum ROI

Companies Offering Jobs in the Respective Trade

• Freelancing Platforms: Upwork, Fiverr
• Digital Marketing Agencies
• E-commerce Agencies
• Big Retail Businesses
• B2B Companies
• Content Creators: YouTube, Instagram, TikTok

Job Opportunities

• Graduates can pursue careers such as:
• Digital Marketing Expert
• SEO Specialist
• Social Media Manager
• E-commerce Marketing Expert

Course Execution Plan

• Total Duration: 3 Months
• Class Hours: 4 Hours per Day
• Theory: 20% | Practical: 80%
• Weekly Hours: 20 Hours
• Total Contact Hours: 260 Hours