Introduction

The E-Commerce course at ISDI equips participants with employable skills and hands-on practice in online business operations. Designed to address youth unemployment, the program provides practical training to enable trainees to perform commercially in market roles independently or as part of a team. The course integrates technical skills, soft skills, entrepreneurial training, and work ethics, preparing students for both wage and self-employment. Motivational lectures, success stories, and case studies are included to sustain engagement and inspire trainees throughout the program.

Course Overview

The course focuses on market-ready E-Commerce skills, covering business models, online marketplace management, product sourcing, digital marketing, and freelancing. Participants will learn to set up, manage, and optimize online stores on DARAZ, Amazon, Shopify, and WooCommerce, manage local e-commerce operations, and launch online stores with winning products. Trainees will also gain freelancing proficiency to explore local and international online work opportunities.

What You’ll Learn

Knowledge Proficiency Details

• Define E-Commerce and differentiate it from conventional commerce
• Understand different e-commerce business models: dropshipping, affiliate, MLM
• Explore top e-commerce marketplaces and platforms
• Manage operations, logistics, and digital marketing for local e-commerce

Skills Proficiency Details

• Manage DARAZ and Amazon seller accounts (with Pakistani ID)
• Setup, design, and customize Shopify and WooCommerce stores
• Product hunting, sourcing, listing, and marketing
• Launch an online store with at least 5 winning products
• Develop freelancing proficiency on digital platforms

Why Choose ISDI?

• 80% practical training with real-world e-commerce projects
• Experienced instructors with industry expertise in online business and digital marketing
• Career-ready approach focusing on marketplace operations, store management, and digital entrepreneurship
• Development of soft skills, work ethics, and entrepreneurial mindset
• Motivational lectures, success stories, and case studies to enhance trainee engagement

Course Outline

• Introduction to E-Commerce & Online Business Models
• Understanding Dropshipping, Affiliate & MLM Models
• Marketplace Exploration & Account Setup (DARAZ, Amazon)
• Shopify & WooCommerce Store Setup & Customization
• Product Sourcing, Listing & Marketing Techniques
• Operations & Logistics Management for Local E-Commerce
• Digital Marketing Strategies for E-Commerce
• Freelancing & Entrepreneurial Skills
• Launching an Online Store with Winning Products
• Motivational Lectures & Success Stories
• Case Studies & Real-World Projects

Career Opportunities

• Graduates of this course can pursue careers in:
• E-Commerce Marketer
• E-Commerce Manager
• Online Store Manager
• E-Commerce Store Owner
• E-Commerce Virtual Assistant
• Shopify / DARAZ Store Manager

Top Hiring Companies

• Healthcare: Hospitals, medical device companies, research institutions
• Manufacturing: Companies like Ford, General Motors, Toyota
• Finance: Banks, insurance companies, investment firms
• Agriculture: John Deere, Monsanto, and other agri-tech companies

Duration

• Total Duration: 4 Months (16 Weeks)
• Class Hours: 4 Hours per Day
• Theory: 20% | Practical: 80%
• Weekly Hours: 20 Hours
• Total Contact Hours: 260 Hours