Digital Marketing and SEO
- 8 Weeks
- On-campus
Learn Digital Marketing & SEO — Build Skills That Pay!
In a world driven by clicks, content, and conversions digital marketing is the skill that sells. ISDI’s 8-week Digital Marketing & SEO course is designed to turn your creativity into measurable results. From mastering Google Ads to running profitable campaigns on Facebook, Instagram, and WordPress, this program prepares you for real-world marketing success whether you want to work for top brands or launch your own freelance business.
📘 Course Overview
This hands-on program equips you with a complete digital marketing skill set, blending theory with practice. You’ll work on live tools like Google Analytics 4, Facebook Ads Manager, SEMrush, Canva, and WordPress, learning to plan, execute, and analyze campaigns that drive growth.
By the end of the course, you’ll be ready to confidently manage marketing for clients, companies, or your own ventures and start earning immediately.
🎯 Course Objective
To equip learners with practical, high-demand skills in Digital Marketing and SEO, enabling them to generate leads, boost traffic, and execute full-scale marketing campaigns for measurable business results and income generation.
⚙️ Tech Stack & Platforms Covered
Google Analytics 4 (GA4) • Google Ads • Facebook & Instagram Ads Manager • Google Search Console • WordPress (Yoast/Rank Math SEO) • SEMrush / Ahrefs (Demo) • Canva • Mailchimp • Hotjar • Trello / Asana
🧭 Course Outline (8 Weeks)
📅 Week 1–2: Digital Marketing Foundation & Content Strategy
Understanding customer journeys (PESO Model).
Setting SMART goals and KPIs.
Content marketing & creation using Canva.
Blogging for business and SEO writing.
Email marketing and Mailchimp automation.
📅 Week 3–4: SEO Mastery (On-Page, Technical & Off-Page)
Keyword research with SEMrush/Ahrefs.
On-page optimization via WordPress.
Technical SEO: site speed, sitemaps, indexing.
Local SEO & Google Business Profile optimization.
Link building strategies for authority growth.
📅 Week 5–6: Paid Advertising & Social Media Marketing
Google Ads campaign setup & management.
Facebook & Instagram Ads: targeting, creatives, and A/B testing.
Performance Max campaigns & funnel building.
Crafting high-performing ad copy and visual content.
📅 Week 7: Analytics & Conversion Rate Optimization (CRO)
Google Analytics 4 setup and insights.
User behavior tracking via heatmaps.
A/B testing landing pages and forms.
Improving website conversion rates with real data.
📅 Week 8: Capstone Project & Career Launch
Develop a complete digital marketing plan for a real business.
Present an SEO audit, content calendar, and paid media strategy.
Learn freelance pricing, client acquisition, and agency setup.
💼 Income & Career Opportunities
High-Demand Freelance Skills:
✔ SEO Audits & Management (Rs. 15,000 – Rs. 80,000+/month)
✔ Social Media Management (Rs. 10,000 – Rs. 50,000+/month)
✔ Ads Management (15–20% of ad spend or retainer fee)
In-House Roles You Can Apply For:
Digital Marketing Executive
SEO / PPC Specialist
Social Media Manager
Potential Salaries: Rs. 50,000 – Rs. 100,000+ per month
Entrepreneurship Path:
Start your own Digital Marketing Agency or grow your e-commerce business using the same strategies you’ll master in class.
🏫 Why Choose ISDI Lahore?
Industry-Relevant Curriculum: Learn what agencies and employers actually want.
Expert Trainers: Instructors with hands-on experience in live campaigns.
Portfolio-Based Learning: Graduate with real projects and a marketing strategy portfolio.
Practical Tools: Work directly on platforms used by global marketing teams.
Career Support: Guidance for freelancing, internships, and job placements.
🕒 Course Details
Duration: 8 Weeks
Schedule: 2 Hours Daily (Monday – Friday)
Mode: On-Campus
Fee: Rs. 25,000
Certificate: Awarded upon completion
